The most recent holiday shopping season is a prime example of how restaurant chains have significantly embraced using mobile platforms to attract customers into their restaurants, increasing sales. A newly released report from Cellit, a mobile marketing provider highlights how major restaurant chains have turned to using restaurant coupons as advertising on mobile platforms. This new approach is an effort to bring in brand new customers as well as enticing existing customers to eat at their restaurants and in return building their business.
The report released is compiled using data from around 9000 mobile campaigns that Cellit has promoted on behalf of over 125 different clients that are all in the restaurant industry. The majority of the restaurants using these campaigns are national chains with franchisees around the country or in specific regional areas.
The use of restaurant coupons was the main focus of each of these mobile campaigns. Every restaurant chain included in the report utilized a mobile coupons campaign at least one time throughout 2011.
One of the major revelations of this report is the fact that a bogo (by one get one free) restaurant coupon was by far the most successful campaign utilized. In fact, almost 70% of those who opted into a mobile campaign preferred the buy one get one free offer compared to any others. Compare this to the 22% of subscribers that preferred price discounts and to the 6% of subscribers that chose a "free with purchase" restaurant coupon.
This information is obviously a huge insight into what customers are looking for and as a website that is all about providing consumers with the best possible deals it is good to know that we will obviously see more and more BOGO restaurant coupons from our favorite restaurant chains in the months and years ahead.
So the next time you see a buy one get one free restaurant coupons just know that every time you click an ad or use a coupon you are telling restaurants what type of coupons you prefer.
